EDITORIAL GUIDANCE Criteria stated, not a measured ranking
Take a concept through production
Define a useful outcome
Take a concept through production
Keep the creative brief fixed while comparing concepts. Then evaluate the less glamorous work: revision, consistency across assets, export and the time needed to prepare a usable final file.
A repeatable workflow
Write down the input, expected output and acceptance criteria.
Choose two candidates from the relevant shortlist.
Run the same representative task in each.
Review accuracy, correction time and repeatability.
Keep the result and revisit the decision when the task changes.