EDITORIAL GUIDANCE Criteria stated, not a measured ranking
Turn an approved message into usable assets
Define a useful outcome
Turn an approved message into usable assets
Begin with an approved offer, audience and claim inventory. Evaluate the entire production sequence, including factual checking, brand consistency and the final export.
A repeatable workflow
Write down the input, expected output and acceptance criteria.
Choose two candidates from the relevant shortlist.
Run the same representative task in each.
Review accuracy, correction time and repeatability.
Keep the result and revisit the decision when the task changes.